This project was realized for the academic course of Body Semiology. The theme was “Chic & Shock” interpretable at will. The idea of the series was born from the word shock meant as anaphylactic shock related to excessive fashion (chic). The purpose was to create a sort of allergy to the garments worn by models with anaphylactic effects on the body. The chosen style is related to fashion advertising billboards. Below are the logos of the high fashion houses known as provocation.